We communicate every day in various ways, wanting to explore new markets, reach new customers, grow a lot, and hope for the best. We should always expect the best, right? Keep the spirit of adventure in our daily lives and never forget to give optimism a chance, to share our story this way.

But what do we want to express? To say who we are, what we do, how we do it, where we are, and where we want to go. Clarify ideas, establish a position, and leave a message.

From paper to screen, from the mold to the final product, there is a non-verbal narrative that is built over time. This narrative is unique and highly visual.

How can illustration tell our story or benefit our project?

Illustration can be understood as words and images that share the same support and serve to communicate a particular idea. Illustration explores the universe of text, drawing, shape, format, typography, colors, techniques, and textures. There is a clear intention to clarify, that is, to convey something new and to complement what is already obvious.

It adds a new layer and introduces a new interpretation of reality, a new perspective. From scientific to children's illustration, whether using manual or digital techniques, it always complements storytelling.

It can be applied in various projects or situations, such as editorial design, packaging, web design, digital marketing, and apps, among others. Imagination is the limit.

Illustrations as forms of visual language are effective in the way that they affect us and evoke emotion, regardless of the feeling, whether it's surprise, anger, or empathy. They are messages and information that we quickly decode.

There's a plastic and appealing character in illustration, it gives a personality and unique tone to communication that can encompass various business areas. Overall, the audience empathizes with highly emotive and easily readable images, that stand out for their distinctiveness and are not mere representations of reality. We can embark on an adventure supported by real or imaginary narratives, but the most important thing is that the values of your brand or project are well-reflected.

Methods for effective communication in your project are always welcome, however, we must be attentive to the purpose of what we are communicating and the context in which it occurs.

You should invest in Illustration in your next project if:

• The concepts to communicate are too subjective or abstract;

• It has a strong artistic or recreational component;

• There is a strong emphasis on storytelling;

• Some data needs to be visualized more intuitively;

• It presents a multicultural tone or there is a need to create an imaginary universe;

• An alternative to works sustained in other forms of representation such as photography;

• It aims to exemplify methodologies or work processes creatively;

• The communication includes a digital component or graphic animation;

• You plan to create empathy and more emotive language with your audience;

• You intend to add value to your product or a new layer of personalization.