1. Show who's behind the brand
- What are your cultural values?
- What is your purpose?
Nowadays it's not enough to have a good image and captivating copy, although this is still a big factor when it comes to attracting customers' attention. They don't want to be bombarded with commercial, sales-focused content, quite the opposite, they want to receive content that makes sense to them, with which they can identify. The humanisation of brands is the way companies communicate and relate to their audience, generating a feeling of closeness, authenticity and empathy.
Deciding what you want for your company's website can be difficult. Making decisions about its structure, appearance, and content itself. It's not easy. Especially when it's not possible to exceed the budget.
One solution may be to opt for the use of templates, which ensure a lower budget, however, with some limitations.
A custom website is still built according to the needs of your business, to your liking, and fully tailored to your requirements.
